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Dear Friend,
If you're thinking of producing an information product (and you should be), this could be the most important webpage you'll ever read.
If you'd like to double or triple your income in the information marketing business, this is THE event for you! If you're an author, speaker, consultant or information marketer of any kind, you can't afford to miss this extravaganza...
Over the last 17+ years I've developed a massive number of information products (close to 500) for myself and my clients. More importantly I've generated close to $10 million dollars from the sales of these products.
I'd like to show you exactly how I do it in this information packed 2-day event.
This won't be any airy-fairy theoretical weekend affair .This will be a comprehensive, content-rich event for people interested in leaving with ALL of the tools necessary to create a complete line of products and an information marketing "empire."
This is same system that I've used myself to create my own thriving information "empire". As opposed to many people out there, I actually DO what I TEACH.
You too can have 9 or 10 separate market niches (if you choose) that will generate you mountains of cash.
I've also used this system to help thousands of other authors, speakers, consultants and other information marketers do the same thing.
Why not wake up (as I do many mornings) to orders totaling close to $2700 for your products and services. Why not make money literally while you sleep?
Dave Sherman shares that you should sign up to the seminar immediately - get a lot of sleep because you should come to the seminar as fresh as possible and expect to walk away with more information than you could ever imagine. He added that the information you'll get is great and easily appliable - there is not a lot of theory behind, its meat not fluff!
Tricia Greaves tells that this seminar is so content-riched that her brain is so crammed. She has been to other internet marketing seminars but this seminar is by far the best because it is so hands-on, practical and teach you what to do next. One of the things that impressed her the most is the integrity she found in the seminar.
Robert says that the information you'll get in the seminar will make you millions of dollars in the next 5 years...
Lynn wanted to stop working for somebody else and be her own boss. Now she knows exactly how to do that after she attended the seminar. She can now turn concepts into cash.
Rebecca Marina was impressed with the step-by-step information and believes that even if someone who have very little knowledge can get started after attending this information marketing seminar.
Bryan Hane went to over 100 seminars/events on information product marketing but considers this the best thus far - a world class event and a content-packed seminar. You can take every information into action right away and convert them into cash....this event is well worth coming to!
It's All About Lifestyle - YOUR Lifestyle!
You work to create a lifestyle for yourself. Your concept of how you want to life is unique. I want to help you achieve the lifestyle YOU dream about and deserve.
For me, I want to spend the winter months in a warm climate. So, I'm in the Las Vegas area from November to May. I also love New York City. So, I'm there from June through October.
I like being in a business that will let me go back and forth between these two places and enjoy virtually unlimited personal freedom.
What do you want? What kind of lifestyle do you dream about?
This event will help make those dreams a reality. I guarantee it.
How Will This Event Be Different?
In addition to speaking and promoting a lot of seminars, I'm a seminar junkie myself. I have a serious gripe with most of the seminars/bootcamps that I attend. Most of them suck! They either have speakers that are extremely dynamic with great speaking skills, or speakers with great content that can't speak worth a damn.
At this event, I'll give you both.
Myself and any other speakers that I allow to speak at this event will give you a logical, step-by-step plan to help you catapult your business into the stratosphere. I'll leave you with a specific course of action to take. Nothing will be left to chance!
You will leave this two-day information packed event with a roadmap for success.
- Develop an auto-pilot marketing system to put as much as $2200+ a day in your pocket
- 7 deadly sins to avoid that less than 1% of information marketers even know about
- Secrets of long-time information marketers that would take you years to discover "solo"
- 11 things you must avoid when creating ANY information product
- Why you should always be developing products regardless of your situation
- Domain secrets that will generate you returns on investment of 1000% or more
Another pet peeve of mine is how most seminars rarely stick to a schedule. I run these events with military precision. Why? Because you suffer if we don't stay on time. We will start and end every session ON TIME. That way you will get maximum benefit.
You will also hear the "straight story" with no holds barred. A lot of seminar leaders try to be politically correct or sugar coat the truth. That will NOT happen here. Myself and the rest of the speakers will give you the straight story no matter who we offend. We won't worry about what boat we're rocking or whose apple cart we're turning over. All sacred cows will be massacred.
What's different about this event? Most events give you a lot of theoretical mumbo jumbo. Often all you hear is a lot of unintelligible psychobabble or worse yet, speakers whose primary goal is to impress you with how brilliant they are.
A lot of seminars give you a lot of theory, BS and vacuous FLUFF. This event will have none of that. Just highly relevant, immediately useable, easy to implement content. No theory, just practical, useable ideas.
Won't that be a welcome change?
Who Should Attend?
Anyone who wants to substantially increase their incomes from the creation of a line of information products including books, ebooks, audios, CD-ROMs, Videos, DVD's, seminars, teleseminars, coaching, or consulting.
This would include authors, publishers, speakers, trainers, consultants or any business owner who has accumulated a wealth of information about a specific topic. Why only make money from your business? Why not also make money from the knowledge you've acquired over the last "x" number of years.
Who Should NOT Attend?
Please do not attend this event if you aren't open to new ideas or think you know it all. I have no interest in trying to work with someone who will not open their minds to new ideas that have been proven to work.
Some of the information at this event will be so different than the status-quo that you'll have to keep an open mind. Trust me, you'll be amazed.
They kept going off during every presentation I came away with a knowledge base that is 1000% greater than what I went in with. I feel I have all the tools now to get my business to the level to which I want it to be. Your bootcamp has saved me at least three-five years of time. Thanks so much and I would recommend this bootcamp to anyone who wants to succeed in the information marketing business."
A few years ago I took his consultants seminar in which he advised participants to 'write a book to establish yourself as an expert.' I followed his advice, and am now an accomplished best-selling author and consulting expert for network TV. When Fred Gleeck speaks, entrepreneurs and business executives everywhere should listen. He is simply a marketing genius."
Your Host For This Event:
Author of 11 books on topics related to information marketing
My name is Fred Gleeck and I'll be your host for this event. I feel like it's "bragging" to talk about myself, so I'll just give you just the facts.
I have:
- Been marketing and selling information products for almost 20 years
- Personally sold close to $3 million dollars worth of my own information products
- Helped my clients sell over ten times that amount of various information products
- Written 9 books and I've got 5 more on the way (All on topics related to marketing/info products)
- Done over 1350 one-day seminars in since 1983
- Produced hundreds of audio and video programs for myself and my clients
- Coached thousands of people on how to market and create their own info products
- Trained over 17,000 people in the last 17+ years
What I'll Cover At This Event
This is a general outline of what will happen when. However, this agenda is not set in stone. Things can change and often do but for the most part, here's how things will go.
- Introduction
- My background and why it makes sense for me to be hosting this event
- How I got started with information products and the mistakes YOU won't make that I did
- My different market niches and why I suggest you consider a similar course of action
- How this seminar is divided: background, product creation, marketing, sales
- Definition: Any product or service that you can sell to people to provide them with information
- Why Sell Information Products?
- Margins are incredible as opposed to most other products/services
- Simple things to make massive amounts of money literally while you sleep
- Makes you an expert/authority on the topic - thus generating you speaking engagements, etc.
- Other benefits to marketing information products: live anywhere, etc.
- Selecting a Market: You Need to Select a Niche
- Your personal background
- Your personal interests
- Only work on projects where you have a passion
- Niche must be big enough to warrant your time
- How many total buying units?
- How willing are they as a group to spend money on these kinds of items?
- If your goal is to go after the mass market, start with a few niche markets first
- Info Product Creation
- Introduction to This Section
- Don't try and make your products perfect . . . adopt that philosophy and they'll never get made
- People learn through different modalities: develop things they can read, hear, see and touch
- Learn how to do things before you start and save yourself time/aggravation/money
- Funnel System: Think price points, not products to begin with
- Audio Cassettes
- CD-ROMs
- Software
- Seminars
- Videos
- Speaking Engagements
- Home Study Courses
- Bootcamps
- Coaching
- Teleseminars
- Consulting
- Reports (both physical and e-delivered)
- Price point under $10, fewer than 10 pages in length (ideally 5-7 pages)
- Give very concentrated information that can be immediately utilized
- Give specific contacts for people to go to
- Make sure and deliver MUCH MORE than $10 worth of info
- What your Resource box must contain and why
- Books
- Understanding the basics of book publishing
- Toughest to do, but ABSOLUTELY necessary
- 3 Reasons why people don't write a book and how you can avoid them
- Your system for book writing: Research/Write/Print/Sell/Backend
- Follow this path and all of the other products are easy
- Book Creation:
- Standard short run book publishers
- POD printers: what are they what you MUST know
- Quick and dirty book makers
- Designing and Creating E-books
- One simple way to justify higher prices for an ebook that work every time
- Where and why you have to position your bounce back offers
- What kind of a free offer you need to make and how to deliver it
- Why you need to create links within your book
- How important is your cover and how to get it done cheap
- Creating Audio Programs
- In-Studio: Solo/Interview Style: Tips from an expert interviewer
- Interview: In Person/Over the Phone: Which is best and why
- Seminars: How to ensure a HIGH QUALITY audio recording at live events
- Equipment:
- What should you buy and how much should you spend? (your best source to buy from)
- Analog vs. digital recorders: which one and why?
- Which digital formats should I be concerned with and why?
- Editing:
- Is it necessary? If so, when and why?
- Other critical issues you must know
- Outsourcing duplication vs. in-house duplication: when to do both
- Packaging secrets you must know to save yourself big bucks
- Fulfillment: when to do it in house and when to outsource it
- Creating Video Products
- Live seminar recording: how to do it right
- Always have back-up equipment, make sure that audio connects directly
- When to hire professionals and when to do-it-yourself
- Why you should always have a script and how to do it right
- CD-ROMs/Computer Programs: a way to generate BIG money
- Seminars
- Great way to get people to pay to be prospects
- Understand the formula: TR=SR+PS+CB and why it's critical to your success
- When and where to use them as a front-end product and how to do it correctly
- Promoting your seminar on and off line: the keys to not breaking the bank
- How to get more information that will help you make sure that you succeed
- Bootcamps
- When, where and why you should do multi day, multi-speaker events
- The single best way to market and promote any bootcamp
- Speakers compensation: how to do it right
- Creating a boatload of people to help promote the event and what compensation to give
- Speaking Engagements
- Video demos: when to use them, how to produce them
- Your single most important printed promotional sheet
- Bureaus: inside secrets that less than 5% of professional speakers even know
- Direct Business: how to make it so that you get people coming to you
- What to have on your website that promotes the speaking side of your business
- Teleseminars
- Why they are one of the most important things you can do
- Why they are so appealing to your attendees and how to capitalize on this fact
- Vendors to get your bridge lines at the lowest possible cost and most features
- One-on-One Coaching
- When and how to design a program for maximum effectiveness for you and your clients
- Pricing your coaching service to create the highest perception of value
- Why coaching is essential for YOUR success in your information marketing business
- Contracts: are they necessary? Examples
- Consulting
- Best way to get consulting is to have people come to you - (best when you have a book)
- How to get a flood of people coming up to you after a seminar to get consulting work
- When do you charge for the first meeting with a client?
- The single most important element to selling your consulting services
- Using your funnel to "migrate" people up the ladder to higher and higher priced products
- Setting up standard response mechanisms: fax, email, contracts, etc.
- Introduction to This Section
- Marketing and Selling Your Info Products
- Introduction to this Section
- Why you must offer products at different price points/different modalities
- Discovering a system to fill the funnel and then trade people up automatically
- Which methods of marketing you should use and why
- Look for others to sell your info products as well
- You Need Systems
- Web based system: www.webmarketingmagic.com
- System for fulfilling orders off-line
- System for people/money
- System for tracking the effectiveness of your advertising/promo methods
- Your Database: Your Single MOST important asset:
- Which databases do I use and why
- Titling Your Products: MOST important unless you're a well-known entity
- Pricing Your Products for Maximum Revenue
- Many prices points can be a combination of multiple products
- A comprehensive system to price any product that you can imagine
- The Thud Factor. Making sure that you deliver both value and bulk
- The Funnel System
- Under $10 - Special Reports
- $10 - $30 - Your Book or e-book
- $50 - 2-Cassette Audio or CD-Rom
- $100 - Newsletter
- $200 - Videos
- $300 - 1-Day seminar
- $400 - Tele-seminars
- $500 - 2-Day Seminar
- $600 - Full-Day Seminar on Audio Tape/CD
- $700 - Coaching Services
- $800 - Multi-Day Bootcamp
- $900 - Manuals
- $1000 - All of the Above
- >$1000 - High-End Consulting
- Payment Methods
- Make it Easy for People to Buy
- Why you should always take checks and how to avoid getting stiffed
- On-line ordering systems to make it easy for both you and your clients
- Why it is ABSOLUTELY essential to have both an on and offline account
- Cash/Money Orders should always be accepted
- What one form of payment should you NEVER accept?
- Testimonials: The "Mother's Milk" of the Product Sales Process
- At the end of any event, hand out an evaluation and what you MUST say when you do
- When someone calls you to thank you, this is the time to hit them up - ask for a fax
- What's the best form to receive a testimonial in and how you can get them
- Many will want you to write and have them sign - beware of ONE thing
- The single most important thing that someone can allow you to do with their testimonial
- Marketing Philosophy: Start with those methods that are least expensive & match your personal style
- Keys to generating leads at little or no charge
- How to get your articles published in other people's E-zines
- When to do pro-bono work and charity benefits and hot to make them PAY
- How to get to teach at continuing education classes
- Networking at other people's seminars/event; alumni associations, church groups, etc.
- Where to sign up to teach free classes for maximum exposure
- How to use radio publicity at www.radiopublicity.com
- Other little known and seldom used marketing methods that work
- Selling Your Products Through Others
- Dealers/Affiliates: important information you must know before getting going in this area
- How to find a boatload of affiliates that will generate you a steady flow of cash/profit
- When and how should you license your products for maximum effectiveness
- What is a standard license and when you should use it
- What's a master license and when you should use it
- Resale Rights: when to use them and how to make them work
- Writing Copy: Critical whether its copy on your website or anywhere else
- Most people can do this on their own - how to make it the best you can
- A program which will make it easy for you to do it yourself: www.webcopygenius.com
- Which promotional materials are critical to write effectively
- Simple copy concepts you must understand to be successful
- Designing a Website That Sells: Your website is the HEART of your sales system!
- Tricks to assuring that your website is super-effective
- Critical web mistakes that 99.9% of website owners are making that YOU will NOT
- Your two goals when people come to your site and how to accomplish them
- Driving Traffic to Your Site
- When and how to use public forums to promote yourself and your site and drive traffic there
- Systems to using pay-per-click search engines to maximize traffic at minimum cost
- Using auction sites to generate traffic to your sites in a not-so-subtle time
- What you need to know NOW about search engine placement
- Write Articles in Trade Publications
- What you need to say to any editor which will make them say YES immediately
- The single most important thing for you to do before making a call to any publication
- What you should know about the industry before you pick up the phone
- What you must have ready to send before you even get on the phone to contact anyone
- What MUST be included with every article you write as your "payment" for your work
- Space Ads
- When and how it will work
- Try and make the ad "self-liquidating" to make it a zero cost item
- Deciding on an effective front-end product that will get you the
- The single biggest ancillary benefit that will accrue to you from space ads
- Classified Ads
- How and why to test classified ads
- The single most important key to your success in classifieds
- A great way to build your funnel
- Give them multiple means to respond: toll free phone, email, fax, etc.
- Postcards
- Only method of traditional direct marketing that is still affordable
- Direct them to call a free recorded message or send them to a website address
- Your only goal with prospects is to get them to call or go to a website
- Customers can be sold low end products with a postcard alone
- Selling Products from the Platform
- If you like doing seminars/speaking, this can be a great sales outlet
- Key is to have products that you believe in
- Offer people a great deal at the event
- Refer to my book: "Selling Products from the Platform"
- Your Product Catalogue
- You need a catalogue of all your products for a niche in both an on and off line form
- List bullets in benefit form under each product you offer in the catalogue
- Make sure and include a number of lists: 7 things you must; 4 deadly sins to avoid, etc.
- Give bundled offers to increase average order size
- Returns: Reducing them to ALMOST Zero
- There will always be a few people who take and copy your stuff and return it
- If they do it twice, put a DO NOT SELL order in their file on your database
- Deliver immediately usable, easy to understand products that are packed with meat (no fluff)
- Introduction to this Section
- Preventing THEFT of Your Intellectual Property
- A certain number of people will take and "share" your information with others
- Accept this as reality, don't fight it - encryption or password protection won't eliminate is
- Imbed offers into your products, mention 800 numbers, give offers to "registered" users
- Other Possible Sales Methodologies
- Infomercials
- Creating Your Own Publications
- Associations/Trade Shows
- Others?
- Telephone Selling: Spend time closing people by phone if ticket is LARGE enough
- Conclusion
- Info product selling is a great business and will only continue to get better
- Create your "systems" before you start, not after
- GET STARTED: even if you have to sell other peoples products
- Develop your own products as soon as possible
- Set up a system that's web-based
- Make a lot of money and have a whole lot of fun
- Evaluations
- Creation of Your Plan
- Questions and Answer Session (at the end of each day)
- Hotseats (at the end of each day)
If This Sounds Like a Lot of Information, You're Right!
It is. I can't stand going to events that are filled with vacuous crap. This seminar will be packed with meat! I don't care what you have going on, you've got to make it to this event. If you have to, change your schedule!
Give the kids to the in-laws, put the dogs in a kennel and prepare yourself for Mr. Toad's Wild Ride into the world of information creation and marketing.
Sandy Sandler learned new ways to bring traffic to her website and to build a list. She definitely recommends the seminar to everyone.
Dave Hamilton found a big wealth of information in this seminar and urges you to come to this event.
Dr. Patricia now found confidence in creating and marketing information products after she attended the seminar. She'll be taking the information she got from the seminar into action and get some cash in even while she is on vacation.
Susan shares that just by going to the seminar you can possibly start selling information...
Harold Wong, CPA urges you to attend if you want your mind to be open on what could be done in the internet...
About the Schedule Outline
I run my events on a very strict time schedule. Here's what I can tell you for certain. We'll start and end every day and every session ON TIME. If the schedule says we start at 8:30, then we start at that exact time. Not a minute later or earlier. I know you'll appreciate this because most events are NOT run this way.
Make sure that you're at the event 45 minutes early on the first morning for registration.
Here's What I CAN'T Promise
I can NOT promise you that any one subject will be covered on a specific day or time. Depending on how things are "flowing" items may be switched around to make the most sense.
Mystery Speakers
There will be a couple of mystery speakers. I won't tell you who or how many they'll be, but trust me, you won't be disappointed when they get up to speak.
I only let other people speak at my event who can deliver the goods!
Who Else Will Be at This Event?
There will be a lot of people in the audience who'll be able to help you create and market your information products.
I've made sure to invite people who will be able to help you get EXACTLY what you need done.
I'll introduce these "special guests" to the group when and where it's appropriate to help cut down the time it takes you to make your ventures an overwhelming success.
Get Yourself on the "Hotseat" But You Must Act NOW!
The first 10 people who sign up for this event are guaranteed a spot on the hot seat. Don't worry, you won't get burned! If you are in that group, you'll get a chance to get up in front of the group and present your challenges and problems. Then, the myself, the other speakers and your fellow participants will give you our best feedback and advice to help you.
At past events the hot seats have proven to be one of the most helpful elements of the event. It's a chance to have a lot of different people with great insights give you suggestions to help you move your business to the next level.
Plenty of Time for YOUR Questions
For the last 30-45 minutes of each day I'll open the floor to questions from the group. If there is anything that isn't crystal clear this will be YOUR opportunity to get it straightened out.
You'll have plenty of time. I WILL NOT LEAVE each day until all of your questions have been answered. You have my word on that. I can't stand it at events where the speakers RUN out of the room as soon as the day is over when you have questions that need to be answered.
Many events give you a lot of information but bring up more questions than they answer. At this bootcamp, you'll be given a lot of information but you won't leave with any question unanswered.
Everyone Leaves with a Personalized Plan
Immediately after I have you fill out your evaluations on the final day, we'll do a crucial exercise. You will create a written action plan to follow when you leave. That way you'll leave with no uncertainty as to how to get going.
How many seminars or events have you been to that give you a whole lot of information but no plan to implement the concepts? If you're like me, quite a few!
You'll leave knowing exactly what to do and in what order. I'll give you a plan of action that will make your success as a seminar promoter almost certain.
Price/Guarantee
The price for this event is just $497. Additional people from your group can attend for 50% off or $248.50. Any additional people after that come for just an additional $200 each.
This event has a lifetime guarantee. That's right, a lifetime guarantee. If at ANYTIME in the future you're not 100% satisfied with the incredible amount of information you'll receive at this event, just request a refund and I'll give you your money back. That's it, that's all.
Ask anyone else in this industry (or any industry for that matter) for a guarantee like this and then listen for the answer you'll receive. For those people who won't offer you a guarantee like this one, ask them WHY NOT?
Seminar Times/Location
Each day starts at 9AM and ends at 5:30PM. Each evening we will have an optional dinner at a nearby restaurant. Many of our participants tell us that this is the most valuable part of our event. They get to talk to the speakers and other participants in an informal environment and get their questions answered face to face. That's why I recommend traveling in on Friday, and leaving on Monday, because there will be similar opportunities on Sunday evening.
Registration will start at 8AM on Saturday, the first day.
Hotel Information
Bonus Events - PLEASE Don't Miss Them!
Although the event officially starts on Saturday morning, please arrange your schedule to arrive before 4PM on Friday. We'll have an informal (no suits please!) "meet the speakers and attendees" gathering from 6-9PM. Meet for this event at exactly 6PM in the lobby of the hotel where guests register.
We've done this in the past and it's worked out incredibly well. You'll get to know some of the speakers and other attendees in an informal environment which will make it easier for us to hit the ground running on Saturday.
PLEASE make every effort to be there on Friday. People always tell me that this makes the learning process that much easier.
If you can, book your return flight for Monday morning. I always like to have a party (at my house) for all of the people who attend my events.
So, when you're making your plane reservations, come in on Friday and leave on Monday if at all possible.
3 Ways to Order:
On-line: Securely on-line by clicking here:
By Phone: Call our toll free number at: 1-800-345-3325
By Fax: To register by fax, simply put your name, your credit card number and expiration date and sign the fax. We'll call you back to let you know you're order has been processed. The fax number is 1-702-617-4278
Questions Before You Order?
Feel free to call me on my direct line if you have any questions. The number is 702-617-4278. Don't be shocked, I do answer my own phones many times.
Also, don't be shocked if I attempt to MAKE you order this event on tape. The experiences that I've had myself would make it unethical for me not to try and sell it to you!
Can't Make it to the Event?
This event will be so valuable to you that I suggest you change your plans. But in the event that you or one of your kids is getting married or you're getting your gall bladder removed that weekend, there is another choice.
If it is absolutely impossible for you to attend, you can order a live audio/video recording of this seminar. The DVDs/CDs will be sent to you as soon as we possibly can. They'll need to be edited and duplicated so you can figure on about 2-3 weeks after the event. The price for the DVDs is just $397 and the MP3s (NOT Audio CD) is just $297 (I'll pick up the shipping fees of both).
In Conclusion
The Information Products business CAN be incredibly lucrative . IF you know how to do it. For most people, the cost of this event will be made up within 90 days of attending
You'll learn things that could be worth hundreds of thousands of dollars to you over the next few years.
You owe it to yourself to invest in this incredible opportunity. Take action now. If you set this aside, you'll end up forgetting about it.
Don't do that!
You'll miss out on your opportunity to uncover the secrets information product creation and marketing. The free bonuses alone are worth more than your $497 investment, not to mention the incredibly valuable content you'll get out of the event itself.
Miss This Event At Your Own Risk!
There are a number of other events that claim to address the topic of information marketing. Quite frankly most of them are weak. Many times there are weak speakers. Often times they have weak content. How am I so sure that this event will be different?
I Guarantee it!
Ask any other event in the industry for a guarantee. Then pause a few moments and wait for the laughter.
I'm not saying that I will make you jump out or your seat and change your religion, but I am saying that you'll be getting so much highly useable, immediately relevant information that you won't even remember we offer a guarantee.
But, that choice will be up to you. If you don't honestly feel that I've given you ten times the value of what you've paid, I DEMAND that you ask for your money back.
So, Now What?
If you're considering skipping this event, THINK AGAIN!
I give you my personal guarantee that this event will be worth your time. You can sit on your hands and do nothing or you can pick up the phone and call NOW to register.
The information you'll get at this event will pay you dividends for years to come.
If you want to be able to create a steady stream of income that will keep flowing even if you stop working, this is the event for you. CALL NOW to reserve a space.
I look forward to seeing you in the seminar.
Sincerely,
Fred Gleeck
PS - This event will fill up quickly. Make sure and register NOW to get all the bonuses and get the first shot at the "hotseats."
PPS - If you absolutely can't make it to the event, make sure and get a set of the MP3s or DVDs.
